Definition of Branded Content

• Branded Content: Branded Content refers to any content created by or on behalf of a third-party partner that promotes, endorses, or features a product, service, or brand. It includes content that is sponsored, paid for, or in partnership with the third-party partner.
• Clear Disclosure: Branded Content must be clearly disclosed as such to ensure transparency and avoid confusion for users. The disclosure should be prominently placed and readily noticeable to users.

Compliance with Laws and Regulations

• Legal Compliance: Ensure compliance with all applicable laws, regulations, and guidelines when engaging in Branded Content. This includes but is not limited to advertising standards, disclosure requirements, intellectual property rights, and consumer protection laws.
• Disclosure Requirements: Comply with local advertising regulations and disclosure requirements related to Branded Content. Disclosures should be clear, prominent, and easily understandable by users.

Authenticity and Transparency

• Authenticity: Branded Content should accurately represent the views, opinions, and experiences of the creator. It should not be misleading or deceptive in any way.
• Transparent Partnerships: Disclose any material relationships or partnerships between the creator and the third-party brand or sponsor. Clearly indicate any compensation, sponsorship, or other arrangements that exist.
• Sponsored Relationships: When engaging in Branded Content, clearly indicate any sponsored relationships or collaborations. Ensure that the sponsored nature of the content is easily understood by users.

Prohibited Content

• Restricted Content: Branded Content must adhere to our platform’s Content Guidelines and Policies. It should not contain or promote content that is prohibited, offensive, illegal, or violates the rights of others.
• Misleading Claims: Branded Content should not contain false, misleading, or exaggerated claims about products, services, or brands. Ensure that all claims are accurate and supported by evidence.
• Health and Safety: Branded Content must not promote unsafe, harmful, or dangerous practices. It should not encourage the misuse or abuse of products or services.

Intellectual Property Rights

• Ownership and Permissions: Ensure that you have the necessary rights, permissions, and licenses to use any intellectual property, including trademarks, logos, copyrighted material, or any other proprietary content, in Branded Content.
• Trademark Usage: Properly display and represent any trademarks or logos associated with the third-party brand in accordance with their guidelines and applicable laws.

Compliance Monitoring and Enforcement

• Compliance Review: We reserve the right to review and assess compliance with these Branded Content policies. We may take necessary actions, such as content removal or suspension, to ensure adherence to these policies.
• Reporting Violations: Report any violations of these Branded Content policies by using the designated reporting mechanisms provided on the Nivafy.
• Cooperation: Cooperate with any investigations or inquiries related to Branded Content policy violations. Provide necessary information and documentation as requested by Nivafy.