All advertisements on Nivafy, must be appropriate for the selected audience in each geographical area where they are displayed. Nivafy, is accessible to users aged 13 and above; therefore, we will reject ads designed for or attractive to children under 13.

Advertisements must fully adhere to all relevant laws, statutes, ordinances, rules, industry standards, regulations, and cultural sensitivities in each geographical area where they are displayed. Please be aware of the following:

• Ads for specific products or services may not be directed towards individuals based on their gender, age, or location.
• Certain regions may have language-specific requirements that must be followed.

As a company headquartered in the United States, Nivafy cannot accept ads targeted to or funded by entities in countries subject to U.S. trade sanctions or specific U.S. export control laws.

Disclosures

All mandatory disclosures, disclaimers, and warnings within advertisements must be prominently displayed and easy to notice. Additionally, advertisers must be accurately and clearly identified within the ad.

Advertisements displayed on Nivafy are prohibited from collecting sensitive information or special category data, which includes information related to:

• Alleged or actual commission of a crime.
• Health information.
• Users’ financial status.
• Racial or ethnic origin.
• Religious beliefs or preferences.
• Sex life or sexual preferences.
• Political opinions.
• Trade union membership.

Health-related surveys are only allowed when conducted by accredited research institutions or public health organizations.

Furthermore, the advertiser’s privacy policy must be easily accessible wherever personal information is collected.

Personal information must be collected and processed securely, and ads are not permitted to deceive users into providing personal information under false pretenses.

Advertisements should not make claims or imply that they have knowledge of personal data, sensitive information, online activity, or the precise location of a user.

Nivafy, is committed to respecting intellectual property rights and protecting the rights of individuals. Advertisements must adhere to the following guidelines:

Infringing Content: Advertisements must not infringe upon the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. This includes not featuring the name, likeness, voice, or other identifying features of an individual without their explicit consent.

Prohibited Content: The following types of content are strictly prohibited:

• Ads for products or services primarily intended to infringe upon the intellectual property rights of others. This includes products designed to bypass copyright protection mechanisms.
• Ads for products or services mainly focused on selling counterfeit goods, such as imitation designer or officially licensed products.
• Ads for products or services that employ false celebrity testimonials or usage.

Reporting Infringement: If you believe that your copyright, trademark, or publicity rights have been violated by an ad on Nivafy, please try to contact the advertiser directly to address your concerns. Alternatively, rights-holders and their representatives can report alleged intellectual property infringement to Nivafy. We take these reports seriously.

References to Nivafy: Advertisements must not suggest any affiliation with or endorsement by Nivafy or its products. This means ads cannot use Nivafy’s trademarks, copyrights, or representations of the Nivafy user interface unless explicitly permitted in writing by Nivafy. Ads must also refrain from using altered or confusingly similar variations of any Nivafy-owned trademark.

Nivafy, maintains high standards for ad creative quality and landing page experiences. Here are the key points to consider:

Creative Specifications: All ads must adhere to high-quality and editorial standards. For technical and creative specifications for each of our ad products, please refer to the (Specs and Creative Guidelines Coming Soon) in our (Business Help Center Coming Soon). Ad creatives that do not meet these guidelines will be rejected.

Landing Page Evaluation: When reviewing ads, our policies extend not only to the ad’s creative elements but also to the associated landing page and other elements. We do not accept ads with landing pages that are:

• Low quality, such as dead links or pages that do not function correctly or are not formatted for mobile devices.
• Disruptive, including unexpected user experiences, sudden loud noises, or aggressive flashing.
• Irrelevant, meaning pages that do not align with the product or service being advertised or unnecessarily prolong the purchase process to expose users to additional ads.
• Unsafe, such as attempts to automatically download files or engage in phishing for user data.

Promotions: Promotions conducted on Nivafy must adhere to Nivafy’s Promotion Rules.

We prioritize maintaining a positive and user-friendly experience for our community, and these guidelines are designed to ensure that ads meet these standards.

Nivafy, has strict guidelines regarding adult content to ensure that our platform remains appropriate and respectful for all users. Please adhere to these guidelines:

General Principles:

All ads must comply with local laws and cultural norms, even if they are more restrictive than the guidelines provided here.

Adult Content Definition:

Adult content includes depictions of, or references to:

• Sexual organs
• Other frequently sexualized body parts (e.g., butts, breasts, legs, bare abdomens)
• Sexual activity

Conditional Allowance for Adult Content:

We conditionally allow adult content that is not intended to provoke sexual arousal in specific contexts, such as:

• References to human genitalia or sexual anatomy in the context of health, personal grooming, or education (e.g., menstrual products, STI testing).
• References and depictions of internal sexual organs in a health context (e.g., pregnancy tests).
• Incidental depictions of the pelvic area if clothed (e.g., belts, compression shorts).
• Emphasis on frequently sexualized body parts relevant to a non-sexual or non-erotic product or service (e.g., swimwear).
• References to sexual activity in a health or public safety context (e.g., educational PSA about sexual consent).

Restrictions on Sexually Suggestive Content:

We restrict content that is sexually suggestive (intended to provoke sexual arousal without being explicit). Such content must be age-gated for users 18+ or the age of majority in the targeted location. We do not permit sexually suggestive Sponsored ads. Restricted sexually suggestive content includes:

• References to sexual anatomy or non-specific sexual activity outside of health, grooming, or educational contexts.
• Emphasis on frequently sexualized body parts not relevant to the product or service.

Prohibition of Sexually Explicit Content:

We prohibit content that is sexually explicit. This includes:

• Sexual solicitation of any kind.
• Depictions or graphic descriptions of genitalia in any context, exposed nipples, bare buttocks, or partially obscured nudity (e.g., a person naked except for body paint or emojis).
• Depictions of or references to specific sex acts in any context, including gestures that imitate a specific sex act with or without props.
• Dating ads that emphasize casual sexual encounters.
• Adult entertainment (e.g., pornography, sexual live streams, strip clubs, burlesque).
• Non-consensual sexual material (e.g., tabloids that publish leaked, private, suggestive photos).
• Depictions of or gratuitous references to sexual violence (e.g., graphic movie trailers depicting sexual assault, self-defense products describing attempted sexual assault).

Please ensure that your ads adhere to these guidelines to maintain a respectful and appropriate advertising environment on Nivafy.

Advertisements for movies, video games, and television shows should follow these guidelines:

• Age-Appropriate Targeting: Ensure that ads are age-targeted to match the intended audience of the content being promoted.
• Contextual Consideration: When ads feature elements that might be considered illegal, regulated, dangerous, violent, or otherwise harmful, we will review them based on their appropriateness for the targeted audience. It’s important that the fictional nature of such content is clear to users.

These guidelines help maintain age-appropriate advertising for entertainment content and consider the context in which potentially sensitive elements are presented.

For all regulated goods policies click here

Nivafy’s ad policies related to the promotion of Gaming, Gambling, and encompass various aspects, including online casinos, brick and mortar casinos, daily fantasy sports, and any products or services that involve paying to play games of chance for real-world prizes. Here are the key points:

Licensing and Approval:

• Advertisers for Gaming and Gambling Services must adhere to all relevant licensing or registration requirements.
• Proof of a current license or registration must be provided to Nivafy.
• All advertisers for Gaming and Gambling Services must receive pre-approval from Nivafy.

Territorial Restrictions:

• Ads must not target regions where the advertiser lacks the necessary authorization to operate.

Age Restrictions:

• Ads must not target or be likely to appeal specifically to individuals below the legal gambling age in the region where the ad is displayed.

Content Standards:

• Ads must not glorify gambling or misrepresent the benefits of participation.
• They must not encourage individuals to play beyond their financial means.

Prohibited Content:

• Ads must not promote gambling tipster services, which provide information about odds or offers from gambling operators.

To seek approval for advertising Gaming and Gambling Services on Nivafy, advertisers should complete the Advertising of Gambling Services Application and agree to the Nivafy Gambling Terms. This ensures compliance with Nivafy’s policies in this category.

Nivafy’s policies regarding the promotion of Financial Products and Services are designed to ensure transparency and responsible advertising in this category. Here are the key points:

Disclosure of Material Terms:

• Ads for financial products and services must prominently disclose all relevant terms and conditions to consumers before they submit an application.

Loan Advertisement Requirements:

• Ads for loans must include essential information such as the Annual Percentage Rate (APR), repayment period, fees, costs, penalties, and contact details for the lending institution.

Audience Targeting:

• Ads for products intended for a specific audience should be targeted only to that audience. For instance, if a credit card offer is exclusively for individuals over 18, the ad campaign must be age-targeted to 18+.

Complex Financial Products:

• Certain complex financial products, including cryptocurrency wallets and trading platforms, require prior approval from Nivafy.

Prohibited Content:

• Ads that promise get-rich-quick schemes, pyramid schemes, or any deceptive or unrealistically favorable financial offers are strictly prohibited.
• Guarantees of financial returns on speculative investments are not allowed.
• Ads that promote specific securities or claim to provide insider information are prohibited.
• The promotion of payday loans or predatory lending is not permitted.

Pre-Authorization Requirement

Nivafy, imposes specific pre-authorization requirements for certain categories, including but not limited to insurance companies, financial institutions, health and wellness providers, real estate agents and brokers, and any other business partners offering services that necessitate prior written approval.

Before engaging in any promotional activities within these categories, the sponsoring business partner must obtain written pre-authorization from Nivafy. This prerequisite is essential to ensure that advertising content within these sectors aligns with our established guidelines and meets the necessary standards.

For inquiries or to initiate the pre-authorization process, please contact our dedicated team, who will be more than happy to assist you in adhering to these requirements. This proactive approach helps us maintain the integrity and quality of advertisements in these specific industries while providing our users with a safe and compliant advertising experience.

By adhering to these policies, advertisers can ensure compliance with Nivafy’s standards for Financial Products and Services advertising.

At Nivafy, we prioritize transparency in advertising subscription services to ensure that our users are well-informed and not misled into signing up for products or services. Please review the following guidelines carefully:

Overview

We are committed to providing clear and transparent information about subscription products advertised through our platform. Our aim is to prevent any confusion or deception that might lead individuals to subscribe to products or services without a full understanding of what they entail.

Guidelines

Ads that prompt users to enter personally identifiable information (PII) must adhere to the following criteria:

• Opt-In Checkbox: There should be an unchecked opt-in checkbox. In other words, the checkbox must not be pre-checked or absent altogether.
• Cancellation Information: Clear language must be included to inform users of how to cancel their subscription or membership.
• Price and Billing Information: The price and billing interval should be prominently displayed and easily accessible. This information should not be hidden at the bottom of the page, buried within a privacy statement, or provided through a separate link.

Branded Content Marketing for Subscription Services

• For branded content marketing related to products or services that involve automatic renewal, free-to-pay conversion billing, or mobile marketing, it is crucial to comply with all relevant local laws and regulations.

Age Restriction

• All branded content posts associated with subscription services should be targeted to individuals aged 18 years or older.

Disclosure of Negative Option Features

• To adhere to applicable local regulations, any negative option features must be clearly disclosed to consumers. Transparency in this regard is vital to ensure that users fully understand the terms and conditions of their subscriptions.

We are dedicated to maintaining a transparent and user-focused advertising environment. If you have any questions or require further clarification on these guidelines, please do not hesitate to reach out to our team for assistance.

Cryptocurrency and blockchain technology are dynamic and rapidly evolving fields. To ensure the safety of our users and reduce the risk of misleading advertising, Nivafy, has established specific guidelines for the promotion of cryptocurrency products and services. Please carefully review the following information:

Overview

Cryptocurrency and blockchain technology have the potential to bring about significant change and innovation. However, these industries are also susceptible to financial scams and misleading practices. In an effort to safeguard consumers, Nivafy, requires advertisers promoting cryptocurrency-related products and services to provide evidence of proper licensing.

Advertisers wishing to promote cryptocurrency trading platforms, software, or services and products utilizing blockchain technology must obtain written permission from Nivafy. This permission is granted upon submission of a recognized regulatory license or registration, as well as approval from our team. For the application process, please click here.

Guidelines

Advertisers must obtain written permission to run ads promoting the following cryptocurrency-related categories:

• Cryptocurrency Exchanges or Trading Platforms: This category includes platforms, software applications, or products enabling cryptocurrency exchange with traditional money. It encompasses spot trading, margin trading, futures trading, and other financial instruments involving cryptocurrency assets.
• Cryptocurrency Borrowing or Lending: This category includes platforms, software applications, or products that facilitate cryptocurrency borrowing or lending.
• Cryptocurrency Wallets with Additional Services: Advertisers promoting cryptocurrency wallets that offer services such as buying, selling, swapping, exchanging, staking, or earning interest on cryptocurrency assets must also obtain written permission.
• Cryptocurrency Mining: Hardware or software designed for cryptocurrency mining must have prior written permission.

Exemptions

Advertisers do not require written permission to run ads for the following:

• Tax Services for Cryptocurrency Companies
• Events, Education, or News Related to Cryptocurrency or Blockchain Technology: These ads are permissible as long as they do not promote specific cryptocurrency products or services.
• Services and Products Based on Blockchain Technology (Non-Currency): This includes non-fungible tokens (NFTs) and blockchain-related products or services that do not involve virtual currencies.
• Cryptocurrency Wallets for Storage Only: If a cryptocurrency wallet only offers storage and does not provide additional services like buying, selling, swapping, or staking, it does not require written permission.

License or Registration Requirements

Advertisers requesting permission must provide evidence of the following licenses or registrations in their respective countries:

(Please note that this list is not exhaustive, and the specific licensing requirements may evolve over time.)

Australia:

• AUSTRAC Registration (Issuer: Australian Transaction Reports and Analysis Centre – AUSTRAC)
• Australian Financial Services License / Australian Markets License (Issuer: Australian Securities and Investments Commission – ASIC)
• Austria: Registration as a provider of virtual currencies (Issuer: Financial Market Authority – FMA)

Canada: Registration as a Money Service Business (Issuer: The Financial Transactions and Reports Analysis Centre of Canada – FINTRAC)

Estonia: Virtual Currency Service authorization (Issuer: Financial Intelligence Unit)

Finland: Registration in the register of virtual currency providers (Issuer: Financial Supervisory Authority – Fin-FSA)

France: Digital Asset Service Provider registration or license (Issuer: Autorité des Marchés Financiers – AMF)

Germany: BaFin authorization (Issuer: Bundesanstalt für Finanzdienstleistungsaufsicht – BaFin)

Gibraltar: Distributed Ledger Technology (DLT) Provider Registration (Issuer: Gibraltar Financial Services Commission – GFSC)

Hong Kong: License or registration with the SFC for regulated activities (Issuer: Securities and Futures Commission – SFC)

Indonesia: Indonesia Commodity Futures Trading Regulatory (BAPPEBTI) approval (Issuer: Commodity Futures Trading Regulatory Agency – BAPPEBTI)

Japan: Crypto-Asset Exchange Service Provider Registration (Issuer: Japanese Financial Services Agency – FSA)

Luxembourg: Virtual Asset Service Provider (VASP) registration (Issuer: Commission de Surveillance du Secteur Financier – CSSF)

Malaysia: Recognized Market Operators (RMOs) status (Issuer: The Securities Commission Malaysia – SC)

Malta: MFSA license under the Virtual Financial Assets Act (Issuer: The Malta Financial Services Authority – MFSA)

Netherlands: Dutch Central Bank (DCB) registration (Issuer: Dutch Central Bank – DCB)

Norway: Registration with the Financial Supervisory Authority (Issuer: Finanstilsynet)

Philippines: Certificate of Authority (COA) to operate as a virtual asset service provider (VASP) (Issuer: Bangko Sentral ng Pilipinas – BSP)

Portugal: Virtual Asset Service Provider (VASP) registration (Issuer: Banco de Portugal)

Singapore: Monetary Authority of Singapore (MAS) license under the Payment Services Act for digital payment token (DPT) service (Issuer: Monetary Authority of Singapore – MAS)

South Korea: Virtual Asset Service Provider (VASP) report (Issuer: Korea Financial Intelligence Unit – KoFIU / Financial Services Commission – FSC)

Spain: Registration as a provider engaged in exchange services between virtual currencies and fiat currencies and custodian wallet providers (Issuer: Banco de España – Bank of Spain)

Sweden: Registration with the Financial Supervisory Authority (FSA) (Issuer: Financial Supervisory Authority – FSA)

Switzerland: Fintech License registration (Issuer: Swiss Financial Market Supervisory Authority – FINMA)

Thailand: Digital Asset Business license (Issuer: The Thai Securities and Exchange Commission – SEC)

United Arab Emirates:

• License to engage in arranging, advising, dealing, managing, or other relevant financial services related to crypto assets (Issuer: Abu Dhabi Global Market, Financial Services Regulatory Authority)
• License to operate a Stored Value Facility that includes virtual assets (Issuer: United Arab Emirates Onshore, Central Bank of the United Arab Emirates)
• License to engage in Investment Business / operating an Exchange specific to Investment Tokens (Issuer: Dubai International Financial Centre, Dubai Financial Services Authority)
• Full Market Product (FMP) License registration to run Virtual Asset Exchange services (Issuer: Virtual Asset Regulatory Authority)

United Kingdom: Financial Conduct Authority Authorization (Issuer: Financial Conduct Authority – FCA)

USA:

• FinCEN MSB registration (Issuer: Financial Crimes Enforcement Network – FinCEN)
• Bit License (Issuer: Department of Financial Services, New York State – NYSDFS)

Please note that the requirements may vary by jurisdiction, and it is essential to stay informed about the specific regulations applicable to your operations. Nivafy, is committed to providing a secure and transparent advertising environment for cryptocurrency products and services. If you have questions or require further assistance, please feel free to contact us.

Nivafy’s policies regarding dating services advertising are designed to ensure responsible and respectful promotion. Here are the key points:

Age Targeting:

• Ads for dating services must be age-targeted to 18+, or the legal age of majority in the location being targeted.

Content Restrictions:

• Ads for dating services must not contain overtly sexual or provocative content (see Adult Content).
• References to transactional companionship are not allowed.
• Ads should not depict individuals who are, or appear to be, too young to use the service.
• Promoting or glamorizing infidelity is strictly prohibited.

Restricted Targeting:

• Ads for dating services are not permitted to target the following countries:

Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.

By following these guidelines, advertisers can ensure that their dating service ads align with Nivafy’s standards and values.

Government-Sponsored Ads and Sanctions

At Nivafy, we prioritize the safety, security, and compliance of our platform. Therefore, we have established specific policies concerning government-sponsored ads.

We do not accept government-sponsored advertisements unless they are directly related to health and safety matters. Government entities interested in running ads on our platform are required to obtain prior authorization. This ensures that any government-related content aligns with our guidelines and maintains the standards of quality and relevance that we uphold.

In addition, please be aware that Nivafy does not accept ads submitted by, paid for by, or that promote Russian state-owned entities or entities from countries under treasury sanctions. We are committed to abiding by international regulations and sanctions, and we take this responsibility seriously.

For any inquiries regarding government-sponsored ads or to initiate the authorization process, please reach out to our dedicated team. We appreciate your cooperation in maintaining the integrity of our platform and adhering to these important policies.

At Nivafy, we are dedicated to maintaining a safe and respectful environment for all of our users. To achieve this, we have established clear guidelines regarding prohibited content. Please read the following policies carefully:

Harassment

We strictly prohibit any content that promotes harassment, bullying, or shaming. For instance, advertisements related to fitness must not demean individuals based on their body shape or size. We also do not permit the use of profanity, obscenity, or obscene gestures in any form of content.

Violent or Disturbing Content

The glorification of violence, including self-harm, war, murder, abuse, or animal abuse, is strictly prohibited. Content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, or certain medical or cosmetic procedures, is also not allowed.

While we do permit spooky and scary ads, we advise against using intense jump scares or audio with prolonged screaming or crying.

Deceptive Content

We are committed to combatting fraudulent ads. Fraudulent activities encompass a range of scams and deceptive marketing practices that misuse community trust or manipulate users into making purchases or engaging in activities under false pretenses.

We categorically prohibit the following:

• Ads that are false or misleading, including deceptive claims, offers, functionality, or business practices.
• Unauthorized or undisclosed sponsored content.
• Promotion of fraudulent goods or services, including counterfeit documents, certificates, or products.
• The creation or sharing of content that mimics the appearance or function of Nivafy features or formats.
• Ads containing deceiving calls to action or leading to landing pages unrelated to the brand or content being advertised.
• Cloaking, restricting landing page access, or modifying URL content following submission to evade review.
• Ads that encourage dishonest behavior, such as those promoting fake IDs, plagiarism, or essay writing services.
• Non-delivery of goods or misrepresented shipping delays or inventory constraints.

Hate Speech, Hate Groups, Terrorism, and Violent Extremism

To foster a welcoming and inclusive platform, we strictly prohibit content that promotes hate speech, hate groups, terrorism, or violent extremism. Hate speech includes any content that demeans, defames, or encourages discrimination or violence based on various factors, such as race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, veteran status, immigration status, socio-economic status, age, weight, or pregnancy status.

We also discourage the perpetuation of stereotypes based on the aforementioned categories and advise against the inappropriate use of culturally sensitive imagery.

Illegal Activity

Ads that facilitate or encourage illegal activity in any form are not permitted. This includes content that:

• Depicts illegal drug use.
• Promotes the illegal wildlife trade, or products and services derived from endangered or threatened species, such as elephant ivory products, traditional medicine, or supplements derived from tigers, rhinos, sharks, and more.

Dangerous Activities

Advertisements should never encourage or involve users in dangerous or harmful activities.

We are committed to upholding these policies to ensure the well-being and safety of our community. If you have any questions or concerns, please do not hesitate to reach out to our dedicated team for further guidance.

Nivafy, is committed to promoting responsible and ethical advertising, especially when it comes to sensitive topics like drug and alcohol addiction treatment services. To ensure the safety and well-being of our users, we have established guidelines for advertisers seeking to promote these services.

Overview

Promotion of drug and alcohol addiction treatment services on the Nivafy platform is subject to specific requirements and eligibility criteria. Advertisers can run such ads, provided they are certified by LegitScript and have obtained written permission from Nivafy. Our goal is to minimize risks to consumers by ensuring that advertisers offering addiction treatment services are appropriately licensed.

To advertise addiction treatment services on Nivafy, advertisers must:

Certify with LegitScript: Advertisers are required to achieve certification with LegitScript. Certification from LegitScript indicates compliance with quality and safety standards in the field of addiction treatment services. Advertisers can apply for certification with LegitScript here.

Request Permission from Nivafy: In addition to LegitScript certification, advertisers must obtain written permission from Nivafy. This permission is granted upon successful application and approval from our team.

Types of Addiction Treatment Services

• Drug and alcohol addiction treatment services encompass a range of support options, both in-person and online. These services may include, but are not limited to:
• Clinical addiction treatment services or websites providing information about in-person treatment options.
• Online and in-person support groups and crisis hotlines for individuals in recovery or seeking information about addiction treatment.
• Mutual support groups for addiction, offering information about group-based addiction support services.
• Online addiction treatment resources, such as smartphone apps designed for addiction recovery.

Guidelines for Advertising

With LegitScript certification and permission from Nivafy, advertisers are allowed to run ads that promote:

• In-Person Addiction Treatment: This category includes groups or organizations that provide information about in-person drug or alcohol addiction treatment in clinical or non-clinical settings.
• Addiction Hotlines: Advertisers can promote groups that offer remote assistance or information to individuals in recovery or those seeking information about addiction or addiction treatment.
• Mutual Support Groups for Addiction: This category covers groups offering information about group-based addiction support services.
• Online Addiction Treatment: Advertisers can promote groups that provide information about remote drug or alcohol treatment, such as smartphone apps designed for addiction recovery.

Ads that Do Not Require Permission

• Certain types of ads related to physical rehabilitation, like kinesthesiology, can be run without the need for prior permission from Nivafy.

We are dedicated to creating a safe and supportive environment for our users and ensuring that individuals seeking addiction treatment services receive accurate and reliable information. If you have any questions or need assistance with the application process, please contact us.