Enhancing Privacy and Control in Advertising for EU and UK Nivafy Residents (Updated 2025)

Update notice (2025):
This page was updated to reflect the full applicability of the EU Digital Services Act (DSA) (effective February 17, 2024) and new UK transparency standards for digital advertising introduced under the Online Safety Act and Data Protection Act guidance (2025). These updates expand transparency, control, and protection measures for all users in the EU and UK — with enhanced safeguards for minors.

Our Commitment to Responsible Advertising

At Nivafy, we are committed to ensuring that advertising on our platform respects user privacy, transparency, and choice — especially for young Nivafy Residents under 18.
We design all advertising practices to comply with the Digital Services Act (EU), the UK Online Safety Act, and applicable GDPR principles.

What’s Changing

Starting February 2025, Nivafy has implemented additional controls to strengthen user protection and advertiser accountability across the EU and UK.

1. Limited Personalization for Minors

For Nivafy Residents under 18:

  • We no longer use personal data (such as location, interests, or behavior) for ad targeting or optimization.

  • Advertisers are restricted from serving ads based on inferred or observed characteristics of minors.

  • Ads to minors are limited to broad, non-personalized categories.

This ensures that minors’ ad experiences are privacy-protected and free from targeted behavioral profiling.

2. Transparency and Control for Adults (18+)

For users aged 18 and above in the EU and UK:

  • Every ad includes a “Why am I seeing this ad?” link that discloses:

    • Whether the ad was targeted or contextual.

    • The main parameters (e.g., location, interests, demographic range).

    • The identity of the advertiser and whether the ad is part of a paid campaign.

  • Users can toggle Ad Personalization on or off in their Privacy & Ads Settings.

When personalization is off, users see contextual or non-personalized ads based on limited session data (e.g., content type, language, or approximate region).

3. Content Personalization Controls

To expand user choice beyond ads:

  • All Nivafy Residents in the EU and UK can now manage personalization for both organic content and recommendations.

  • This feature empowers users to view content sorted by relevance or strictly chronological order — without algorithmic profiling.

4. Transparency Center for Advertising

We’ve introduced the Nivafy EU/UK Transparency Center — a searchable archive that provides:

  • All active and past ad campaigns visible in the EU and UK.

  • The advertiser’s name, campaign duration, and targeting criteria (if any).

  • Clear disclosure of political, social, or issue-based advertising.

The Transparency Center can be accessed directly from the Nivafy Help Center or your account privacy dashboard.

5. Advertiser Accountability and Reporting

To comply with DSA Articles 26–39 and UK transparency guidance:

  • Advertisers must verify identity and maintain valid contact information.

  • Nivafy retains a record of all ad campaigns for at least one year after publication.

  • Users can report an ad directly through the “⋯” menu, which routes the report to Nivafy’s Notice-and-Action system.

Your Rights and Controls

Users in the EU and UK have the right to:

  • Access ad transparency data through the Transparency Center.

  • Adjust ad and content personalization preferences at any time.

  • Appeal moderation or targeting decisions (see our [Appeals and Contact Point Addendum]).

  • File complaints with their local data protection authority if they believe their rights under GDPR, DSA, or UK data protection law have been violated.

Summary of Key 2025 Additions

  • Introduced full DSA compliance for all ad transparency parameters.

  • Expanded UK coverage under the Online Safety Act (2025) for minor protection.

  • Added Transparency Center with searchable ad archives.

  • Updated adult ad controls and “Why am I seeing this ad?” disclosures.

  • Introduced cross-service transparency for algorithmic content recommendations.

Update Schedule

This page is reviewed annually or when the European Commission or UK ICO/Ofcom releases new advertising guidance.
The next review will occur in January 2026.